封面新闻记者 吴冰清
3月20日，春分时节，播种季节。同日，四川国际传播中心正式揭牌，四川国际传播媒体矩阵Center、三星堆考古英文官网Sanxingdui Archaeology四川国际传播中心物理空间位于成都西部文化产业中心，首次揭开神秘面纱，成为天府对话世界的传播平台和新的文化地标。
On March 20, it is the spring equinox, the beginning of a sowing season. The Sichuan International Communication Center (SICC) was officially unveiled on this day. The Sichuan International Communication Media Matrix “Center” and “Sanxingdui Archaeology”, the Sanxingdui Archaeology International Communication Website, were launched simultaneously. The space of SICC, located in the Western Cultural Industry Center, Chengdu city, was unveiled for the first time, becoming a robust communication platform for the dialogue with the world in Tianfu and a new cultural landmark.
作为四川日报集团运营的国际传播专业机构，四川国际传播中心以移动传播、视频传播、社交传播为起点，加快四川特色国际传播媒体矩阵和服务平台建设，积极构建国内外传播媒体生态，讲述四川故事，传播中国声音。
As a professional international communication organization operated by Sichuan Daily Press Group, SICC takes “mobile communication, video communication, and social communication” as its footholds. SICC internally integrates the considerable strengths of Chuanguan News, Cover Media, Sichuan Culture, Vision Sichuan, Zangdiyg Media and The Belt and Road Reports to accelerate the construction of an international communication media matrix and service platform with Sichuan characteristics. Externally, it links various fields of international communication and actively constructs a convergent media system for domestic and overseas communication to make everyone “Experience China via Sichuan Eyes.”
揭牌仪式上，“C四川国际传播媒体矩阵Center引发关注。它不仅是一个可读、可读、可听、可感的英文网站，也是一个覆盖YouTube、Facebook、Twitter、Instagram、TikTok海外主流社交媒体的账号矩阵也有三星堆文化Channel探索佛像石窟TV一批特色垂类账号(频道)，四川和中国生动地融合了传统和现代。三星堆考古英语官网由四川省文物考古研究院主持，以学术和激活两个关键词小众出圈。三星堆考古英语官方网站由四川省文物考古研究院主持，以学术和激活两个关键词小众出圈。未来，三星堆遗址的最新考古动态、权威出土文物的深入解读、中英文双语全球学术论文、新叙事模式的考古书籍期刊、数字文物沉浸式云展……这里将首次呈现。
At the ceremony, the Sichuan International Media Matrix “Center,” playing a central role in debut, attracted the attention. It is not only a readable, visible, audible, and sensible English website but also an overseas social media platform account matrix covering YouTube, Facebook, Twitter, Instagram, TikTok, and other overseas mainstream social media. It also has several characteristic vertical accounts (channels), such as “Sanxingdui Culture,” “Sanxingdui Channel,” “Discover Buddha Grottoes,” “Panda Daily Show,” and “China Walk TV. ” In this way, “Center” vividly presents Sichuan and China where tradition and modernity are multi-integrated.
Sanxingdui Archaeology International Communication Website, hosted by the Sichuan Provincial Cultural Relics and Archaeology Research Institute, has become widely known for the two keywords “academics” and “revitalization.” In the future, the latest archaeological discoveries from the Sanxingdui site, authoritative and in-depth interpretations of the unearthed cultural relics, Chinese-English bilingual global academic papers, archaeological books and journals with a new narrative mode, and online “Cloud Exhibition” to provide digital cultural relics immersion will all be presented here at the first time.
在热烈的掌声中，红烈掌声，一个充满国际风格的世界会客厅惊艳亮相。四川国际传播中心的物理空间位于春熙路——太古里核心商务区。明亮的红门、简单的金面具元素和窗外川剧艺术中心的红墙屋檐，突出了深厚的文化遗产；沉浸式大屏幕、透明互动屏幕、采访工作室、多媒体网络红墙、地面互动投影等高科技突出了多元化的沟通形式。“文化 科技使这里成为继阿来书房之后的又一个网红打卡地。
When the red silk was slowly taken off, a “world meeting room” that went international made a stunning debut amid the warm and loud applause. The space of SICC lies in the central business district of Chunxi Road–Taikoo Li, a midtown place that is similar to a “Plaza District.” The bright red front door with some simple gold mask patterns and the red wall and antique cornice of the Sichuan Opera Art Center outside the window blend perfectly, presenting the profound cultural heritage. With high technologies such as the large screen that provides an immersive experience to the audience, transparent interactive screens, broadcasting studio, walls showing multimedia network and influencers, and the interactive floor projector, the new space of SICC highlights the diversified social media and communication platforms and formats. Embedding in the idea of combining culture and high tech, the new space of SICC will become another meaningful place to visit, like the ALAI STUDY.
这是中国区域对外传播领域的一件大事！创造四川国际形象意义重大！创造四川国际形象意义重大！同日，北京大学国家战略传播研究院院长程曼丽、北京师范大学新闻传播学院执行院长张洪忠致以祝福。中国日报总编室副主任、国际传播研究室主任沈斌认为，四川有许多成熟的国际传播IP，近年来，四川国际传播中心进一步整合国际资源，取得传播实效，引起了海外的高度关注。
“This is of great significance to China’s regional external communication,” “it plays a central role in building the international image of Sichuan,” according to the congratulations by Cheng Manli, the dean at Peking University National Institute of Strategic Communication, and Zhang Hongzhong, the executive dean and professor at
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